Pretty privilege: How the Nigerian entertainment eco-system is being saturated with beauty over subs
Economists Daniel S. Hamermesh and Jeff Biddle were the first to study the impact of attractiveness on salary and in the process, they invented the field of pulchronomics, the economic study of beauty. They discovered that yes, there was a positive correlation between beauty and opportunity. If you’re more attractive than most, finding a job is a walk in the park. Businesses scramble over themselves to hire attractive employees because it makes a difference to their bottom line; customers respond better to good-looking salespeople and in short pretty = profit.
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