June 10, 2015 2:12 PM EDT
As part of a promotion, a Finnish music festival called “Summer Up” claims it has placed 1,000 cardboard cutouts of Nicki Minaj showing off her behind on the steps of the Helsinki Cathedral. The Helsinki news outlet Helsingin Uutiset reports that select cutouts had two-day passes taped to the back of them. The pop star is expected to be the main act for the event, which will take place July 3-4 in Lahti.
1000 @NICKIMINAJ !!!! pic.twitter.com/OiZTpyvPJC
— Summer Up (@SummerUpFest) June 10, 2015
So there's 1000 cardboard @NICKIMINAJ's right now in downtown #Helsinki. That's something new, nice @SummerUpFest! https://t.co/eblgglybk4
— Wille Miljas (@WMiljas) June 10, 2015
Other angles of the scene from the music festival’s Instagram account:
One critic has called the promo irreverent:
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